RBC

"Sales". What emotion does the word invoke for you? Do you perceive sales to be an art or a data driven science? Does your product or service have a value proposition or offer a Return On Investment (ROI)? Is there a repeatable process to ensure your sales and marketing team makes a good first and lasting impression on customers? Is there a sales team growth plan? 

 

Do you now, or have you ever considered outsourcing sales?  Are manufacturer's representatives the right model? Is there a fear of losing control?

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There are many ways to approach sales of a product or service. How do you know if your way is the best way?